Origins of the Slogan

While the word Motto has been in use in the English language much longer, the word Slogan derives from an amalgam of the Scots-Gaelic words for army (sluagh) and shout (gairm), and was anglicised to slogan around the 16th century. The origins of the word effectively mean ‘battle cry’. In a military application, it is designed to intimidate your opponent and motivate your own troops.