Last year, with a baby on the way, I decided it was time to up-skill and add to my marketing skill-set by undertaking a Digital Marketing course before everything got “too busy”. After a bit of shopping around, and a glowing review from my colleague Diane Higgins, I settled on the Certificate in Digital Marketing at CIT (hoping that baby would not come early, and I would get it all wrapped up in time).
While the word Motto has been in use in the English language much longer, the word Slogan derives from an amalgam of the Scots-Gaelic words for army (sluagh) and shout (gairm), and was anglicised to slogan around the 16th century. The origins of the word effectively mean ‘battle cry’. In a military application, it is designed to intimidate your opponent and motivate your own troops.