Last year, with a baby on the way, I decided it was time to up-skill and add to my marketing skill-set by undertaking a Digital Marketing course before everything got “too busy”. After a bit of shopping around, and a glowing review from my colleague Diane Higgins, I settled on the Certificate in Digital Marketing at CIT (hoping that baby would not come early, and I would get it all wrapped up in time).
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Origins of the Slogan
While the word Motto has been in use in the English language much longer, the word Slogan derives from an amalgam of the Scots-Gaelic words for army (sluagh) and shout (gairm), and was anglicised to slogan around the 16th century. The origins of the word effectively mean ‘battle cry’. In a military application, it is designed to intimidate your opponent and motivate your own troops.
Tips for logo & brand design
Practice safe logo design, always use a concept… and other valuable tips for logo & brand design